Thursday, February 9, 2012

A New Natural Directions to Match our New Website

We've redesigned and improved Natural Directions based on input from our reader survey.

Last summer, many of you took a Natural Directions reader survey to let us know what you like and where we have room to improve. We appreciate your thoughts. Here's a quick tour of our redesigned newsletter, which incorporates your requests — and also highlights features of the new Bastyr.edu.

Bastyr in the World

Many of you asked for more stories on what Bastyr students, faculty and alumni are doing to serve their communities. In this issue, we look at inspiring nutritionist-turned-organizer Valerie Segrest, BSN ('09). We also talk to Tamara Trebilcock, ND ('05), about working as a Southern California physician.

Recipes, Health Tips, Video

You also requested recipes, health tips and video, so we added a menu bar with those items. You can search our ever-growing collection of health tips by category or name. You can search our collection of whole-food recipes by search ingredient or category (gluten-free, etc).

newsletter menu bar

Fresh Look, New Colors

We've also spiffed up the layout of the newsletter. The new design aims for a clean, straightforward look to make stories and information easier to find. You've probably noticed the new colors, too. Here's the explanation from our new website FAQ:

For years, Bastyr University was known by the color green, which signified respect for nature. As we continue to pursue our lofty mission and vision, we believe our visual identity should better reflect the prestige, rich heritage and acumen of our institution. Our new color palette was chosen to represent our institutional values and to reflect our rootedness in nature:

  • Cranberry: The dark red color represents energy, passion and leadership. Its namesake, the cranberry plant, has both culinary and medicinal uses in Western traditions.
  • Ginger: The golden tan color represents prestige. The ginger root has culinary and medicinal uses in both Western and Eastern traditions.
  • Juniper: The slate-blue accent color represents healing and wisdom, and is shared with Bastyr Center for Natural Health’s brand identity. The juniper plant’s frosted blue berries have culinary and medicinal uses in Western traditions.

Improved Mobile Viewing

Many of you said you view Natural Directions on your phone, so we made the newsletter easier to read and navigate on smaller screens.

newsletter on mobile phone

Boss Around the Editor

If you've got a particular question or topic you'd like to learn about, let us know. (What's it like being a parent while studying at Bastyr? Can East Coasters find a decent bagel in Seattle?) Tell us what you'd like to know at the "email the editor" link at the bottom of each issue.

Thanks for reading Natural Directions!

FALL 2015
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