Do you believe in backing up what you say with research or clinical experience?
You cannot wait to see what new studies or findings are lurking in PubMed which pertain to your health-oriented niche?
You understand what makes someone read, listen or watch your content?
You want something that is more than a 'job' - you want something that you can become a part of - a movement - a positive force?
You know how to sell without selling?
You know how to market a company like John Jantsch?
Seeking Health is founded upon these principles - along with understanding that people do not buy because they are sick - but because they desire health. They don't buy because of price point, but because they believe what we believe.
Have you watched the video by Simon Sinek on the 'Power of Why'? If yes - and you get it - then you are someone that should continue reading.
This is not your standard 'plug and play' job. It has a high growth potential and whatever you put into it, you will get back in return.
Our second year, sales grew over 500% during a bad economy.
We need someone to help continue this growth curve by designing, implementing and maintaining effective online marketing strategies.
Who are we?
Seeking Health is a manufacturer of high-end lifestyle products and supplements which are appreciated by those who want to optimize their health or reverse their long-standing chronic disease.
We retail and wholesale these products online - without a storefront.
We also run various niche health microsites which are very SEO-driven and have high conversion rates.
Why Seeking Health?
We believe in providing researched and accurate health information for the consumer so they can make an educated and targeted purchase. If one has the right information along with the right product, then the odds for them obtaining health and preventing disease increases.
Summary of the position:
- You need to create it - from scratch. Sounds like a challenge and you enjoy challenges? Perfect.
Obvious needs are - not in any particular order:
1. Affiliate program
2. Incentive program for our customers
3. Referral program
4. Wholesale sales
5. In store sales
6. Webinars
7. Newsletters
8. YouTube
9. Blog Network
10. SEO-supported
11. Writing
12. Facebook
13. Partnerships
14. Microsite (template is done, simply add content and create following)
15. Create sales teams
16. Increase international distribution
I've seen many boring, run of the mill resumes where many people claim this or that.
I don't want to read another resume or CV like this.
I need to see proof.
I need to see desire and passion.
I want you to show me with words and past works why you are the perfect candidate to be working alongside me.
I want you to be here not for the short term gain of acquiring experience and bailing - but wanting to become part owner of the business - and potentially running it in a few years down the road - or earlier if you clearly demonstrate the capability.
Education needed:
- Nutrition or some form of health degree that is Masters level or beyond
- Business background either from training or real-life experiences
Skills needed are apparent by the company needs; however, I will state some anyhow:
- Passionate
- Self-motivated
- Can work completely alone or with a team
- Outstanding communicator and educator
- Proficient speaker, writer, researcher and podcaster
- Relationship creator
- Proficient with various types of software (please list them on your resume)
- Fix things before they break
- Ability to forecast and envision the next step
- Sell without selling
- SEO
- Ecommerce
- Blogging
- Creating informational products (webinars, courses, ebooks)
- Guerrilla Marketing
- Referral Engine Marketing
- Ability to work with various types of people (have you traveled extensively around the world? Tell me if so)
If you want to be a candidate for this position, you must know how to market without a large marketing budget.
In fact, the marketing budget comes from the revenue generated from your referral engine and guerrilla marketing. In other words, monies generated from sales are reinvested back into the company in order to further growth.
Seeking Health started without investor money and will continue to do so.
I look forward to reading your cover letter, viewing past videos you've created, reading articles you've written and understanding your passions, goals and desires in working with a company.
Don't just send me a resume or CV. I'll delete it. To me, I don't care if you were the top in your class or generated the most revenue. I would rather work alone than work with another individual without passion or the desire to change the current health paradigm.
Tell me what you think is the best online marketing strategy - and why - along with a brief teaser of how you would begin implementing it on a shoestring, guerrilla-style budget.
I look forward to reading why you want to be a significant player in the continued development of Seeking Health - and how.
Warm regards,
Benjamin Lynch, ND
For more information, please contact Drben[at]seekinghealth[dot]com