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Bastyr University » Alumni Resources » Interviews November 21, 2009
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Bastyr Center For Natural Health
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Trina Seligman ND, LAc and Geoff Lecovin, ND, LAc Trina Seligman ND, LAc and Geoff Lecovin, ND, LAc
Kirkland, WA
Interviewed March 2003

Briefly describe your practice (business model):
Trina: Integrative Medicine - naturopathic, acupuncture and conventional methods
Geoff: Integrative Medicine - naturopathic, chiropractic, acupuncture with a referral network in the community

How is natural medicine accepted in your region?
Trina: Well accepted
Geoff: It's becoming more accepted. We get more referrals each year from medical providers.

What do you find to be the most interesting aspect of practicing?
Trina: You learn everyday.
Geoff: Being able to combine the tools of my training and working with athletes/sports related conditions.

What are your overall marketing strategies?
Trina: Networking
Geoff: Public speaking, networking with the community, socializing

What keeps you motivated to practice?
Trina: Positive results
Geoff: Helping people, results, enjoying what I do

What's next for you? Where would you like to place your energies?
Trina: Continued networking
Geoff: Giving presentations, writing, taking seminars

What are some of your interests/hobbies outside of healing?
Trina: Running, skiing, hiking
Geoff: Running, hiking, skiing, weight lifting, cooking, traveling


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